name: htmladdnormallink
<a tal:attributes="href self/attributes/url" tal:content="self">link text</a>

name: htmladdimg
<img tal:attributes="src self/attributes/url" />

name: rawhtml
<span tal:replace="structure self"></span>

name: htmlonly latexhtml
<span tal:replace="self"></span>

name: htmlref hyperref
<a tal:attributes="href self/idref/label/url" tal:content="self">link text</a>