INTERACTIVE FICTION: IT'S BACK

For too long since its heyday in the 80's, interactive fiction has
languished in the ghetto of obscurity. Despite brilliant and
insightful works by dozens of new authors, IF has continually failed
to receive the recognition by the general community it so richly
deserves. The solution? Corporate sponsorship.

The Coca-Cola Corporation, in conjunction with the newly-formed
Interactive Fiction Promotion Board (a wholly-owned subsidary of the
Cola-Cola Corporation), is pleased to announce a new direction in text
adventures, Interactive Fiction for the Next Millennium. 

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Our promotion plans will take several forms. Television and radio
advertising, of course, will be a must. The marketing department is
still working out slogans, but we have a number that seem promising,
including "Zork: it's the choice of a new generation", "Just say 'No'
to grues", and "Perdition's Flames: Mostly Dead". 

The opportunity for product tie-ins are also unlimited. Imagine being
able to purchase an Elvish bottle-opener of great antiquity (glows
blue in the presence of caffeine!), or a black rod with a rusty star
on one end and the familiar red-and-white logo on the other. Or how
about this: buy a six-pack of Coke, and get a hintbook for Curses! 

And speaking of Curses, that brings us to the most important aspect of
the promotion -- IF development. Because that's what this is really
all about, right? With the help of the Coca-Cola Interactive Fiction
Promotion Board Foundation, full-time IF authorship is about to become
a reality. Certain selected authors will be chosen based on the
quality of their work to receive sponsored positions at the
Foundation, with no other task than to continue producing the sort of
games they've become famous for. Needless to say, these are expected
to be highly-sought positions, but all members of the IF community are
encouraged to apply. As examples of the sort of thing we'll be looking
for, the Foundation has hired several current IF authors to rework
parts of existing games in the new "Coca-Cola style". 

We hope you enjoy the package, and invite you to submit a demo game of
your own ASAP!

P.S. And remember -- when you see XYZZY, think Coke!


JP Fizzlewick
Public Relations
The Coca-Cola Company

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